Michelle Goodall is a community strategy, marketing and communications leader focused on community building, community led growth and community based marketing.

A recognised leading specialist, speaker, trainer and lecturer with 25 years+ experience in a mix of consultancy, agency and in-house roles.

Co-author of Community Based Marketing (CBM) Best Practice Guide and creator of The Periodic Table of Community Strategy. Michelle has also lectured in Community Strategy at Manchester Metropolitan University.

Michelle has worked with clients in multiple sectors, industries and countries building thriving communities and networks that deliver results for some of the most incredible brands and businesses including:

Direct Line Group
BBC
LOCOG – London 2012
Viacom
Beacon Collaborative
CIPD
The Marketing Society
Multiple Sclerosis Society
Alzheimers Society
Random House Penguin
V&A

US Embassy

UPS

Guild